37.5® Technology CLIFFSIDE SHOP

Clothing with 37.5® Technology helps climbers maintain their ideal core temperature no matter the conditions. But they don’t always have it when they need it most. That’s why we opened the cliffside shop.

It's The World's Most Remote Popup

Teaser :40

Show Video

Longform

Show Video

The World's Most Remote Popup Shop

Results

300 Million

Earned Media Impressions

Cannes Lions

Bronze Lion Outdoor

Cannes Lions

4 SHORT LISTs:
outdoor (2 categories),
brand experiences & activations (2 categories)

Clio Awards

2 SHORT LISTs:
Out of Home,
Events/Experiential

13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017

World’s "most remote" pop-up shop opens on side of a cliff

A Genius Move: A Pop-Up Store 300 Feet up the Side of a Cliff

Taking something old and making it new is a smart marketing move.

This remote pop-up shop in Colorado is on the side of a cliff

A Cliffside Popup Shop in Eldorado Canyon

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