Jimmy John’s new sandwich, The Frenchie, is unlike anything else in the category. A sandwich inspired by the boulangeries of France, it marries all-natural salami and capicola with hand-sliced provolone and salted butter on a freshly-baked French baguette. But rather than launch it like every new flavor of the month product we’re used to seeing on TV, we had to do something special to introduce the Frenchie in a memorable way and prove that Jimmy John’s has high-quality ingredients. Ingredients so good they’re worthy of a fine wine.
A limited-release Pinot Noir was created in partnership with The Folk Machine winery, and winemaker Kenny Likitprakong, to perfectly pair with the flavors of the Frenchie. Its crisp and light body, notes of dark raspberry and ripe cherry, hints of cedar and spice, and balance of tannins and acidity are the ideal complement to the richness of the Frenchie. “Vin de Sandwich” (translation: Sandwich Wine) and the Frenchie became the stars of our national campaign, which took place in the rolling hills of California’s wine country.
While some might think a wine from Jimmy John’s couldn’t possibly be real, it sold-out on wine.com in just a few days. In fact, respected global wine expert, Wilford Wong, gave it a 90 point score and had this to say about Vin de Sandwich:
"When I first tasted Pinot Noirs from the Chalone AVA, nearly four decades ago, I found joy in the wines' fruit purity. The 2017 Jimmy John's Vin de Sandwich Pinot Noir exemplifies that quality. TASTING NOTES: This wine is fresh, bright, and lively. Its aromas and flavors of strawberries, raspberries, and a touch of savory spice." (Tasted: May 10, 2019, San Francisco, CA).
But we couldn’t stop there. To further prove that Jimmy John’s has the highest-quality ingredients, we took it to the heart of haute cuisine—the Food & Wine Classic in Aspen. The Frenchie and Vin de Sandwich were a hit, with countless people proclaiming them their favorite tastes of the festival, and with appearances from celebrities, celebrity chefs, and master sommeliers alike.