Following the Sandwich Delivery Zones campaign, to further prove our commitment to delivering a Freaky Fresh sandwich, we bought someone a house just so we could deliver them a sandwich. Literally. The “Home in the Zone” contest allowed one superfan who lived outside of Jimmy John’s Sandwich Delivery zones to apply to win up to $250,000 to purchase a house inside the zone. Yes, we’d rather buy someone a house than deliver them a not-fresh sandwich.
The campaign featured :30 and :15 national TV and digital spots, as well as additional short form content.
"We’re SO SCREWED THAT JIMMY JOHN’S FREE HOUSE GIVEAWAY SOUNDS LIKE A VIABLE IDEA."
"Jimmy John’s and superfan-turned-franchisee Drew Brees want to buy you a house – seriously."
"Jimmy John’s says it’ll buy you a house if you don’t live close enough for sandwich delivery"
We moved one lucky fan from Hawaii to a Sandwich Delivery Zone in Oklahoma. Yes, you read that right!