Redditors ran with it by posting positive comments and creating threads about the ad, which landed us on the front page of Reddit. Reddit even Tweeted it on their official account.
Redditors hate try-hard ads, but it's a coveted media target, especially for a brand like Jimmy John’s. So we made some ads for Jimmy John’s that appeared to be lazily made in MS Paint.
Redditors ran with it by posting positive comments and creating threads about the ad, which landed us on the front page of Reddit. Reddit even Tweeted it on their official account.