KitKat wanted to introduce the Matcha Green Tea KitKat that’s extremely popular in Asia to the Canadian market for the first time. To do so in a breakthrough and memorable way, we leveraged the fact that KitKat is synonymous with having a break.
Rather than the traditional :10 or :15 online video content, we created a minute-long interactive 360° video that put viewers in the center of a beautiful Zen Garden while enjoying a Matcha Green Tea KitKat. The garden was complete with a rock garden attendant, babbling brook, soft chimes, and chanting yogi.
The 360° Zen Garden Video experience was placed on platforms with native 360° functionality, including YouTube, Facebook, and SnapChat.
Kit Kat’s 360 degrees YouTube ad earns double completion rate