After a few years of not advertising, Mike’s wanted to build relevancy for their flagship product prior to the launch of a new brand campaign. Luckily the Cat Lawyer came around and captured everyone's attention with his innocent yet embarrassing moment. “I’m here live. I’m not a cat,” Rod pleaded with the Judge. Leveraging the original brand tagline of, “A hard day calls for a hard lemonade,” WIP was able to connect the Mike’s brand to a pop culture moment and help make the brand relevant again. And this was all done in less than 48 hours.
The effort included a :15 that ran in paid social and was leveraged in earned media outreach.
Mike’s Hard Lemonade Dug Up 'Unreleased Footage' of the Texas Cat Lawyer.
“This short clip isn’t actually found footage, but, predictably, an ad that grabs Ponton at the height of his internet fame and recruits him as a commercial spokesman."
