Nescafé Instant Coffee Shop

Nescafé wanted to launch its new high-end instant coffee, Nescafé Gold. The problem: after years of experiencing watery instant coffee, people didn’t believe it could rival the coffee from their favorite coffee shops, like Starbucks and Tim Hortons. To prove otherwise, we created the world’s first "instant coffee shop," which served surprised skeptics a hot cup of instant coffee-shop-quality coffee.