Adam Ruins Everything on truTV is a show that features creator and investigative comedian Adam Conover as he embarks on a comically inventive yet unrelenting quest to reveal the hidden truths behind everything you know and love in everyday life. To promote season 2, we created contextual ads that brought some of Adam’s harshest facts to life in comically blunt and unexpected ways.
The campaign featured four billboards that were placed just a few miles away from one of America's most visited monuments, Mt. Rushmore.
Two bus wraps were put into rotation in Los Angeles and New York.
120-foot-long banners flanked the walkways of JFK with iconic travel postcard graphics that ruined peoples' favorite vacation destinations.
And perhaps most controversial, banners were targeted to parenting content on SheKnows.com, a popular women’s lifestyle site.