Shareable TV

truTV is a comedy television network in the US. They want to make the world a funnier place. One way to do that is to make it easier to share the funny TV shows truTV makes.

Should be easy, right? We live in a world where everything is shareable. Except for linear TV. So we launched a first-of-its-kind yet stupidly simple innovation that allows people to share clips of TV shows as they watch them on TV.