The 2016 Presidential Election taught us that Russia can help Americans win titles they don’t deserve. So we decided to put that same theory to the test for our own agency. In the weeks leading up to the 2018 Cannes Lions International Festival of Creativity, we put up a billboard in Moscow asking Russians to “consider” WorkInProgress for Agency Network of the Year, a title typically won by massive multi-agency conglomerates. We even made our website available in Russian for any parties interested in learning more about us before getting to work.
Unfortunately, it appears no one hacked Cannes for our benefit, but we did win a Bronze Lion legitimately, as far as we know.
For Your Consideration
Participant in Nomination
Agency Network of the Year 2018
*It’s a little weird, we know. But that’s what their review process mandated.