Go To Sleep Trump

37.5® Technology makes advanced materials used by Adidas, Carhartt, Kenneth Cole, the US Army and others to enhance the performance and comfort of clothing. They also make bedding that’s proven to better regulate your body temperature so you can comfortably sleep through the night and get a more restorative night’s rest.

Donald Trump tweets. A lot. Many times in the middle of the night when he should be sleeping. So to introduce the new line of bedding, during inauguration week, we sent the 37.5 Technology Sleep System and a special letter from CEO Jeff Bowman in a very special box to the White House and Trump Tower, in the hopes that Trump would sleep more and tweet less.

Case Study

Results

26%

Fewer tweets by trump the weeks after the sheets arrived (he must not be using them anymore).

1

NEW RETAILER BEGAN CARRYING THE SHEETS AFTER SEEING THE PROJECT.

162

HOLES OF GOLF TRUMP PLAYED IN THE TWO MONTHS AFTER THE SHEETS ARRIVED (AN AMOUNT THAT REQUIRES SERIOUS SLEEP).
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