Results
When it came time to introduce Jimmy John’s latest sandwich creation—a little version of their original sandwiches for just $3—we did some little things that have made a big impact. First, we gave the sandwich a name that was memorable and fun to say at the register—the "Little John." And next, we hardwired the campaign with an extra helping of pop culture by enlisting Lil Jon himself as our spokesperson, in what AdAge called, "The most obvious celeb endorsement of all time."
A "little" employee also caused consumers to do a double-take as he talked about the Little John’s quality and price