Impractical Jokers On-Air Light

The Impractical Jokers on truTV has a massive following. Fans who obsess. Who wait for hours. Who pack out stadiums. And who never want to miss a dare or punishment. So to make sure they never would again, and to help shed some light on the Joker’s 6th season, we created a one-of-a-kind Impractical Jokers On-Air Light.

The exterior is an old-fashioned studio light, but inside there’s a wi-fi connected LED light strip that syncs with trutv’s show schedule each week and lights up every tiMe a new episode airs.



Case Study

50 lights were packaged in stand-out boxes to ensure they would be opened, and were sent to celebrity superfans across the country who shared their love on Twitter and Instagram for millions to see. And three lucky fans were given the chance to win a light of their own via a sweeps.

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