Shareable TV

truTV is a comedy television network in the US. They want to make the world a funnier place. One way to do that is to make it easier to share the funny TV shows truTV makes.

Should be easy, right? We live in a world where everything is shareable. Except for linear TV. So we launched a first-of-its-kind yet stupidly simple innovation that allows people to share clips of TV shows as they watch them on TV.


How It Works

Shareable TV replaces useless hashtags with short vanity URLs that are unique to each show segment, making it ridiculously easy to share a moment of linear TV with a text, tweet or post. Go ahead and try it!

Case Study

See More Work