We Built a Network
Boost Mobile is the nation's newest wireless 5G network. Only problem: no one knows that.
Boost started as a prepaid virtual mobile wireless network, but they recently invested billions of dollars building out their own network. In fact, it's the newest and most modern 5G network to date. The investment precipitated the launch of a new post-paid offering and the re-launch of the Boost Mobile brand.
Relaunching the Boost Mobile Brand
We developed the We Built A Network campaign—with its recurring cast of characters—as a way to humanize the brand and provide an organic way to consistently talk about what Boost is doing to become the nation’s most consumer-centric wireless provider. And also as a way to shoot with more snakes. Whether we’re launching a $25/mo forever plan or partnering with Apple to announce the latest iPhone, the campaign puts Boost Mobile’s transformation front and center.
To extend the campaign into social channels, our cast of characters grabbed their phones and shot their own content. Written and directed by the agency, of course.
Results
62K
Q3 2024 marked the first quarter for the relaunch of Boost Mobile and brand campaign, which began in July. In just three months, Boost added 62,000 new subscribers, 25% as many as Verizon added in the same quarter but with a media spend 10% the size of Verizon's.
