Relaunching the Boost Mobile Brand
We developed the We Built A Network campaign—with its recurring cast of characters—as a way to humanize the brand and provide an organic way to consistently talk about what Boost is doing to become the nation’s most consumer-centric wireless provider. And also as a way to shoot with more snakes. Whether we’re launching a $25/mo forever plan or partnering with Apple to announce the latest iPhone, the campaign puts Boost Mobile’s transformation front and center.